Privacy Policy

1. Scope and who this applies to

This Privacy Policy describes how we collect, use, store, and protect information when you use Xcelo, including the consumer app (where users watch videos, see Results and Topics, and manage a profile) and, where relevant, Xcelo Studio (where authorised users upload videos, set categories, and may view analytics). It should be read together with How Xcelo Works and Terms & Conditions.

2. Summary

• We run a video platform with Home (Entertainment), Education, and Shop feeds based on tags set at upload.
• We process account and profile data, usage and playback data, and engagement statistics (e.g. demo ad completions for Results; completed watches by category/topic for Topics). Section 4 explains why numbers and ranks appear, what users gain from them (activity summary, optional community comparison, viewing patterns — not payment), and what they are not. Leaderboards may look competitive or "game-like" but reflect counts only.
• Engagement statistics are not money, not gift entitlements, and not redeemable for cash or merchandise from Xcelo.
• We do not sell your personal information. We use data to operate, secure, and improve the service and to meet legal obligations.
• The consumer app is intended for users 13 years of age and older, consistent with how we present Xcelo on app stores (for example, a Teen / 13+ style audience and content rating). We do not market the service to children under 13 as a primary audience — see section 11.

3. Information we collect

3.1 Account and identity

• Email address, phone number, or third-party sign-in identifiers (e.g. Google subject ID) when you register or sign in.
• Internal user ID we assign for linking your activity across features.

3.2 Profile

• Display name, profile photo (if you upload one), and optional fields you choose to fill.

3.3 Technical and device

• Device type, operating system, browser or app build, IP address, approximate region derived for security, timestamps, and crash or error diagnostics.

3.4 Usage, playback, and sessions

• Which videos you open, watch progress, and signals used to operate the player (including anti-skip / session integrity where implemented).
• Watch-session identifiers and heartbeats where we use server-side verification to credit watch time fairly and prevent abuse.

3.5 Engagement statistics (non-financial)

• Count of completed demo promotional segments (for the Results screen and any "ads rank" style ordering — see section 4.1).
• Counts of completed video watches attributed to Education, Shop, or Entertainment/Home buckets and topics (for Topics and any topic/category rank — see section 4.2).
• These values may be shown to you and, in leaderboard form, to other users. They have no cash value and do not create a withdrawable balance or gift claim.

3.6 Studio and analytics (publishers)

• If you use Studio, we process upload metadata (title, description, filenames), category tags, and aggregated or per-user analytics records our systems generate for operations (e.g. watch counts, ad counts, legacy numeric fields stored for reporting).

4. Results, Topics, categories, and how rankings are shown

Xcelo organises videos into Home (Entertainment), Education, and Shop using tags set when content is published (often via Studio). We also compute and display engagement statistics so you can see how your activity compares with others. This section explains what those numbers are and what they are not.

What users get from rankings (real benefits, no payment)

Rankings and counts are there so you get useful feedback about your own use of Xcelo and, if you want, a sense of how active you are compared with other viewers. They are not wages, prizes, or a balance you can spend. Concretely, they help you:

• Track your activity in one place: your total completed demo promotional clips (shown in Results) and your totals of fully watched videos per topic or area (shown in Topics) — so you do not have to guess what you have already finished.
• Understand your position in the community: on shared leaderboards, you can see whether your counts are higher or lower than other users on the same list or topic. That is for context and optional motivation only; it does not create a winner, a loser, or a right to a reward from us.
• See where you spend time: which Education or Shop topics (and Entertainment at Home) reflect the most completed watches for you — purely as information about your viewing habits inside the app.

What rankings do not do: They do not pay you; do not entitle you to cash, bank or UPI transfers, vouchers, or physical gifts from Xcelo based on rank; do not enter you into a lottery or guarantee any prize; and do not replace normal checkout or contracts when you buy from a seller or third party.

4.1 Results — ad completion count and "ads rank"

Why you see a number or rank here: We record how many demo promotional clips you have finished (played through to the end under our technical rules). The figure next to your name is that running total. Your position on the list (sometimes shown as rank, tier, or a standout label) is simply where you sit compared with other users who have higher or lower totals — like a public scoreboard, not a wallet or a prize table.

• We may show short demo promotional clips as part of the experience. When a clip is played through to the end according to our rules, we increment a completion count associated with your account.
• Results is a leaderboard ordered by that count (and ties may be broken by time or internal rules). The interface may feel competitive or "game-like" (e.g. labels such as higher ranks or standout positions), but it is still only a display of counts.
• Those counts are not entries in a lottery, not a path to merchandise or cash from Xcelo, and not a skill-based prize. They do not create a redeemable balance.

4.2 Topics — video completion count and topic / category rank

Why you see a number or rank here: We record how many videos you fully completed within each area of the app — for example a specific Education or Shop topic, or general Entertainment (Home) videos — based on how each video is tagged when published. The number you see is your count of completed watches in that topic or bucket. The rank or list position shows how that count compares with other users looking at the same topic or category, so you can see relative activity at a glance. It is not a payment balance, not points you cash out, and not a promise of gifts from Xcelo.

• For Education and Shop, videos may sit under topics or subcategories (e.g. subject or product themes). When you complete a full watch of a video in a topic, we attribute that completion to the right bucket (Education topic, Shop topic, or Entertainment/Home as applicable).
• Topics can show your totals and leaderboards so you can see how you compare with other users on the same topic or category. Again, presentation may feel motivational or "scoreboard-like"; the underlying data is still watch-completion counts tied to our tagging rules.
• Rank or position on Topics does not mean you have "won" a gift, prize, or payment from Xcelo. It is not proof of eligibility for any reward programme we operate in the consumer app (we do not tie gifts or withdrawals to these stats).

4.3 Shop and e-commerce (content vs purchases)

• The Shop area is primarily a feed of video content tagged as shop-related (demos, explainers, brand or product storytelling). Watching or ranking on Shop topics does not by itself create an order or obligation to buy.
• If we or partners link to external stores or checkout flows, those are separate from leaderboard counts unless we clearly label a specific, optional promotion — and we still do not convert leaderboard rank into cash or gifts from Xcelo as described elsewhere in this policy.

4.4 What we process for this feature set

To run feeds, Results, and Topics we process the identifiers and usage data described in section 3 (account, playback, session integrity, and the non-financial statistics above). We do not use these statistics as regulated gambling stakes, stored-value wallets, or gift entitlements.

5. How we use information (purposes)

• Provide the service: authentication, delivering the correct Home/Education/Shop feeds, playback, Results, Topics, and profile.
• Integrity: detect fraud, ban evasion, manipulated viewing, and protect users and infrastructure.
• Improvement: fix bugs, understand feature usage in aggregate, and develop the product.
• Communication: service-related messages (e.g. security alerts, support replies).
• Legal: comply with law, enforce our Terms, and respond to lawful requests.

6. Legal bases (where GDPR or similar applies)

Depending on your region, we rely on contract (to provide the service you asked for), legitimate interests(security, fraud prevention, product improvement balanced against your rights), and, where required, consent (e.g. optional cookies or marketing if we add them and ask).

7. Sharing and processors

We may share data with service providers who host infrastructure, send email, or provide analytics — only on our instructions and under appropriate safeguards. We may disclose information if required by law or to protect rights, safety, and security. We do not sell personal information to data brokers.

8. Retention

We keep information as long as your account is active and as needed for the purposes above, including security and legal retention periods. When data is no longer needed, we delete or anonymise it according to our internal schedules, subject to backup and legal hold requirements.

9. Your rights

Depending on where you live, you may have rights to access, correct, delete, or export your data, or to object to certain processing. To exercise these rights or ask questions, contact us via Contact Us. We will respond within a reasonable time and as required by law.

10. Security

We use reasonable technical and organisational measures (encryption in transit where applicable, access controls, monitoring). No online service is perfectly secure — use a strong, unique password and report suspected compromise promptly.

11. Age, children, and audience

Intended audience: The Xcelo consumer app is aimed at users who are at least 13 years old, in line with our app store listings and content rating (for example, IARC / store labels such as Teen or 13+ where shown). We list target age groups on Google Play and similar stores accordingly (typically 13–15, 16–17, and 18 and over); we do not target children under 13 as the primary audience for the consumer app when store rules tie audience to the issued rating.

Younger users and consent: Xcelo is not directed at children below the age at which parental consent is required in your jurisdiction for data processing. If you are a parent or guardian and believe a child under that age has provided personal data without proper consent, contact us via Contact Us and we will take appropriate steps.

12. International transfers

Data may be processed in India and, if we use providers abroad, we will ensure appropriate safeguards where required (e.g. standard contractual clauses or equivalent).

13. Changes

We may update this policy. The "Last updated" date at the top will change when we publish a new version. For material changes, we may provide additional notice (e.g. in-app or email) where appropriate.

14. Contact

Privacy questions and requests: Contact Us — we aim to respond within a few business days.